FROM A DEAD-END BANK JOB TO BUZZ ENERGY POUCHES

So here’s the honest version. Vidit was sitting at a bank job in Hyderabad, absolutely running on empty. Not the good kind of tired — the kind where you’re staring at a spreadsheet at 3pm wondering how you’re going to make it to 6.

His fix? Instant coffee. Cup after cup, just to feel semi-human again.

It worked, kind of. But it also felt dumb. Vidit had grown up playing cricket and swimming competitively, so he knew what actual energy and focus felt like — and chugging instant coffee at a desk job was nowhere close to that.

It was a band-aid, not a fix.

That annoyance is really where Buzz started. Not some big lightning-bolt moment — just a guy tired of being tired, thinking there had to be a better way to feel switched on.

No co-founder, no team, no one to call at midnight when things went sideways. Just Vidit, a rough idea, and a PG dorm room that basically became his first lab.

He mixed up the earliest versions of Buzz right there and handed them out to friends and family, asking them to be brutally honest — and they were.

Once the product felt decent, Vidit did the most founder thing possible: he grabbed a bag of pouches and started walking into shops near gyms all over Hyderabad, asking them to just try stocking a few.

And then it happened — shop owners started calling back. Not to complain, but to reorder.

Bulk repeat orders, from people who barely knew him. For one guy building this out of a dorm room with zero safety net, that was the moment it stopped feeling like a crazy idea and started feeling like something real.

Once the repeat orders kept coming, Vidit knew he couldn’t keep running this out of a dorm room forever.

So he got to work — tightening up the formula, figuring out real production, and slowly turning “guy selling pouches near gyms” into an actual business.

Funny how it started, right? A tired bank employee just trying to get through the day ends up building something people were genuinely asking for more of.